All of this technology came at a very high price. At a time when the most expensiveCadillacs, the mid-sized Seville and full-sized Fleetwood Series Seventy-Five limousine each listed for about US$16,000, the 6.9 listed for around $40,000, more than most Rolls-Royces. When the car was officially introduced into the North American market for the 1977 model year, the price was well past $40,000 and was nearly $53,000 by the end of production. The only way to get a 6.9 in the US or Canada prior to 1977 was to import one through the grey market. Though the 6.9 was undeniably a luxury car, it was a rather austere one compared to the sheer opulence available in a Rolls-Royce or full-sized Cadillac. The interior was identical to that in the less expensive models except for the push-pull suspension control knob just under the speedometer, a low suspension pressure warning and height adjustment indicator lights in the instrument cluster, and wood trim finished in burled walnut veneer on the dash and console. The rest of the W116 lineup was trimmed in striated zebrano veneer.

The 6.9 lacked expected luxury touches such as power-adjustable outside mirrors or front seats, although a unique power rear seat, heated seats and even orthopedically-designed front seats were options. Buyers outside North America could also opt for headlight wipers and washers and/or headlights with a special vacuum-operated linkage whose aim could be adjusted at the dash depending on vehicle load. There was also a new standard feature in 1976: most Mercedes-Benz automobiles that year were equipped with a sophisticated electronic climate control system developed by Chrysler Corporation for use in their top models. The system turned on the heater, air conditioner or both, depending on the thermostat's setting and ambient temperature, automatically maintaining whatever temperature the driver selected. The compressor was an American import as well, supplied by the Harrison division ofGeneral Motors.

Far more modern than the contemporary Cadillac, which still had a live rear axle, and both faster and larger inside than the either the Rolls-Royce or Cadillac, the 6.9 was indistinguishable from its W116 stablemates save for a modest "6.9" badge on the decklid and wider tires.US models also had different bumper rubbers fitted to the "park bench" impact absorbing bumpers. As discreet as the badge was, it could be deleted/ordered with option 261 omission of the displacement figure on the trunk lid at extra cost for those who wanted to avoid attention either from drivers of other high-performance cars or from law enforcement. In the words of David E. Davis, the 6.9 was "a $50,000 exercise in going fast."

Still, for fans of the discontinued 6.3 or for those who simply had to have a car which Car and Driver proclaimed to be "the greatest Mercedes-Benz ever built," it seemed that money was no object. At its launch in 1975, the 450SEL 6.9 cost DM 69,930. In the last year of production, 1979, the car was available at a price of DM 81,247. Even though this was far from inexpensive, the courage of the Mercedes-Benz strategists in launching the car onto the market paid off. A total of 7,380 units were built by 1980, and most of these were exported to the USA. This volume figure looks rather small at first glance, but production figures tend to be significantly smaller in the top luxury segment where this model competes. Also, the 6.9 was not the only S-Class model, and was purchased by the rich, the famous, and the powerful despite the rising cost of gasoline brought on by the Arab oil embargo. Thus, the 7,380 total sales volume is quite respectable once the price and contemporary economic climate are taken into account.

[edit]The 6.9 today

In a poll conducted by Britain's Classic & Sports Car magazine and printed in their April 1999 edition, the Mercedes-Benz 6.9 ranked fourth on their list of the "world's greatest saloons." ^[2] The May 2004 edition of another British publication, Mercedes Enthusiast magazine, ranked the 6.9 number fifteen on their all-time top twenty list of great Mercedes-Benz automobiles. Even with such accolades, a 6.9 is a reasonably priced collectible automobile despite its rarity. The online NADA Used Car Guide lists a top value of US$20,000. At present, the market for cars of this type is somewhat soft, and a prime example can be had for considerably less. As is often the case with older cars that contain exotic engineering and parts unique to that one model, however, running and maintenance costs for a 6.9 can quickly overshadow a low initial purchase price.

[edit]Notable versions

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• In 1976, French film director Claude Lelouch attached a gyro-stabilized camera to the front bumper of a 6.9 and drove it at high speed through the streets of Paris at daybreak. The resulting nine-minute one-take cinéma vérité film, C'était un rendez-vous, was greeted with moral outrage over the apparent risks taken by Lelouch as he sped past pedestrians and other vehicles. However, the sound of a five gearFerrari 275GTB was dubbed over the three gear 6.9.
• There were never any plans to build a station wagon version of the W116, 6.9 or otherwise, owing both to the location of the fuel tank ahead of the rear axle and the overwhelming demand for the sedan versions. Still, a number of W116s were converted to station wagons by coach builders in Germany and England (see ?2); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%; background-repeat: no-repeat no-repeat; ">[1] for details of the English conversions). In 1977, a German diplomat named Manfred Sittmann commissioned Brinkmann Karosserie in Bremen to build a 6.9 station wagon, or "estate car." Sittmann frequently travelled with two large dogs and a family entourage to Italy. German motorsports magazine Auto, Motor und Sport learned of the car and requested an interview with Mr Sittmann and a photo shoot as well. The magazine's feature would be titled "Die teuerste Hundehütte," or "The Most Expensive Doghouse." This one-off 6.9 currently^[when?] sees regular use with its third owner, a Mercedes-Benz collector in Pennsylvania. Another 450SEL 6.9 was converted to station wagon form for actress Sophia Loren—complete with mesh dog-guard to prevent her hounds climbing into the passenger area (see ?2); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%; background-repeat: no-repeat no-repeat; ">[2] for details.
• The 1998 action film Ronin features a car chase where a Mercedes 6.9 is driven by the protagonists who perform high-speed driving through mountain roads and inside a French town, all with dramatic stunts (drifting, J-turns, etc).